Property Manager Content Marketing
Looking for more blogs and videos to use on your social media channels? We’ve got you covered for as little as $35 a month.
What is Content Marketing?
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.
What can Content Marketing do for your business?
You should create helpful information related to your industry and business for an engaged audience that can learn more about what it is they want through quality material like blogs posts or videos on YouTube channels.
How to maximize the content on multiple platforms
One piece of content can be used in multiple ways to reach different audiences.
YouTube
Post videos on your YouTube channel tp generate views showing engagement which is a Google ranking factor.
Website
Using the YouTube video link, embed the video on a page or blog on your website.
Newsletter
Include the content in a newsletter with a link to your blog to educate and market to current and future clients.
Social Media
Post a link to your website on your social media accounts which will generate traffic to your website helping your SEO.
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Marketing is a great way to attract new customers and lead them down the path of purchasing your product. There are two types: pull marketing, which engages prospects with quality content; push advertising which uses price-based promotions or other inducements in order to drive people into buying from you as soon as possible.
Content Marketing is a type of pull marketing. Push Marketing involves pushing your brand into audiences’ arms with paid advertisement while Pull Strategy relies on natural interest from consumers drawn towards relevant content about you (like a blog article or video).
Grow your business
By putting out consistent content online that’s relevant to your ideal client, you will come up in their online searches.
Increase awareness about your brand online
Clients expect businesses to have an active presence online and are suspicious of ones that don’t.
Be viewed as an expert in your field
If you provide helpful and informative content regarding managing rentals, people will view you as an expert in the field.
Video Subscription
Monthly Subscription
Pay $65 monthly
Receive two personalized videos monthly to use with one brand in your content marketing.
$65/month
Pay Annually
$50/month paid annually save $180 over the monthly subscription
Receive two personalized videos monthly to use with one brand in your content marketing.
$600/year
Blog Subscription
Monthly Subscription
Pay $50 monthly
Receive four blogs monthly to use with one brand in your content marketing. Only $12.50 per blog.
$50/month
Pay Annually
$40/month paid annually save $120 (20%) off the monthly subscription
Receive four blogs monthly to use with one brand in your content marketing. Only $10 per blog.
$480/year
What topics do the blogs cover?
Various topics of interest to real estate investors (owners/clients) as well as tenants. The goal is to educate and also increase traffic to your website. Previous topics include:
Fair Housing – Know the basics
To Allow or Not Allow Pets
Common HVAC Problems
5 Advantages to Owning Investment Properties
What You Should Know About Renters Insurance
Can I choose the topics?
We happily accept suggestions for article topics but there’s no guarantee that we will write the article you suggest. The content has to be evergreen (last for a long time and not just temporary) in order for you to continue getting benefits from the content and also be generic enough to apply to companies across the country and not limited to one geographic area.
Can I modify the blogs?
Yes! We recommend adding additional content specific to your company and area.
Can I use the content on multiple platforms (i.e. Instagram, Facebook, email newsletter, etc.)
Yes. You can use them on multiple platforms for one brand and one website. You cannot share it with other brands or use them on multiple websites. Each website and brand needs to pay for its own license to use the content.
Can I cancel if I no longer need?
Yes. There are no long-term contracts so you can cancel anytime. There are no refunds so if you’ve pre-paid for an amount of time, you will not get a refund for the remainder of your subscription.
Doesn't Google frown on duplicate content?
While having the same content as another company is not as good as having unique content, Google is smart enough to know that you are in a different area than a company that’s across the country and will offer up the website that’s the most applicable to the search.
For example, if someone in San Antonio is doing a search about “pets in rentals” then Google is more likely to provide them with a list of websites for companies in San Antonio that have “pets in rentals” on their site than companies in Seattle.
It’s difficult to come up in searches when the content is not on your site at all. It also keeps people on your site longer as they read through your blogs which helps your ranking with Google.
How do you decide what to write about?
We do keyword research to see what people are searching which can change constantly. We try to choose topics that are consistently popular (evergreen) so that the content will continue coming up in your prospective clients’ searches months and hopefully years down the road instead of just weeks.
We also consider how difficult it is to rank for certain keywords and go for keywords that are popular but also not the most generic and difficult to rank for increasing the chances your website come up in more searches.
How do you choose what to write about?
We research what people are searching for which can change constantly. We choose topics that are consistently popular (evergreen) so that the content will continue coming up in your prospective clients’ searches months and hopefully years down the road instead of just weeks.
We also consider how difficult it is to rank for certain keywords and target keywords that are popular but also not the most generic and difficult to rank for increasing the chances your website comes up in more searches.
Can I recommend a friend? Do you pay for referrals?
We love referrals! We hope you find value in our service and if you refer us to others, we push your renewal back a month so you get a month free. If you refer 12 people to us, you would not have to pay for a year. Just have them mention you after they sign up.
Can I start with a monthly subscription and upgrade to annual later?
Of course! At any time, you can upgrade your subscription but only to plans that are currently offered at that time. For example, if there’s a promotion going on when you sign up and it goes away then you cannot upgrade to it and will only be able to choose what is available at the time you upgrade.
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Once you get the first email, you will need to confirm your subscription to get the download link.
